Brand Collaborations

In 1923, Charles “Chuck” Taylor collaborated with Converse to give us the Chuck Taylor All-Star. A timeless classic that was the turning point of how things went in the industry. That was the start of the sneaker collaborations we’re all so familiar with.

There have been many collaborations ever since which may be between a brand and artist, brand and athletes or between two brands. This has become more popular in the 20th century for both mainstream brands and luxury brands.

Nike x Michael Jordan in 1984 (Nike actually hit the jackpot with this collaboration)

Jay Z X Reebok S. Carter in 2002

Sean Carter, aka Jay Z, collaborated with Reebok to produce a sneaker in his name! The timing of the collaboration was perfect and the shoes sold out very fast. Today, Jay-Z is the creative director at Puma and Queen Bey is collaborating with Adidas! (A deal that many companies would have loved to get)

Kanye West x Adidas 2014 – to date

The Kanye x Adidas partnership took the world by storm. Everyone is familiar with Yeezys. Even if they’re not sneakerheads! Ye dominated the collaboration game ever since he dropped the first Air Yeezys in 2009. Why is that? Simply, because Kanye played music, fashion, and exclusivity right.

Valentino Garavani X Undercover Skull Climber sneakers

Valentino brings a chunk of style with these Valentino Garavani and Undercover Skull Climber chunky sneakers collaboration. Crafted from red pure leather, this paris has a chunky style and a skull logo patch on the heel counter. Featuring mesh panels, a lace-up front fastening, a logo patch at the tongue, a round toe, branded heel counter, a chunky rubber sole and side logo stamps.